Peoples Perspective

January 20, 2026

Farmland Investing: A Stable A…

See why farmland offers long-term growth with limited downside. Learn how modern agricultural technology supports steady returns while avoiding the risks tied to high-volatility tech stocks.

January 15, 2026

Iowa Land Values Update | 2025…

Peoples Company tracks agricultural auctions across the state of Iowa. From this data, we calculate the average dollar per CSR2 point ($/CSR2) for sales of tracts with greater than 85% tillable land. Additionally, these …

January 15, 2026

A Seven-Step Professional Appr…

Learn the seven-step process Accredited Land Consultants use to sell farmland with clarity and precision. From valuation to closing, see how strategy, due diligence, and buyer engagement protect value.

January 1, 2026

Land Auction Results | Decembe…

The appraisal team at Peoples Company was able to track 115 tracts or 10,206 acres sold at public auction in Iowa during December 2025. The average dollar per acre was $13,979, the average dollar per tillable acre was $1…

December 11, 2025

The Strategic Power of Sealed …

See how sealed bid land auctions create strong competition, protect privacy, and help sellers capture true market value. Learn how formats, psychology, and professional guidance shape results.

December 9, 2025

The Income Approach: What Earn…

See how income, expenses, and risk shape farmland value. Learn how the income approach works, why earnings matter, and what buyers watch when evaluating land.

December 8, 2025

Land Auction Results | Novembe…

The appraisal team at Peoples Company was able to track 202 tracts or 16,735 acres sold at public auction in Iowa during November 2025. The average dollar per acre was $12,484, the average dollar per tillable acre was $1…

December 2, 2025

Mollie Aronowitz Named 2025 AS…

Peoples Company is proud to share that Mollie Aronowitz, AFM, has been named the 2025 Farm Manager of the Year by the American Society of Farm Managers and Rural Appraisers (ASFMRA).

November 26, 2025

Wind Repowering: What Landowne…

Across the country, thousands of wind turbines installed in the early 2000s are reaching the end of their original design life. Instead of retiring these projects, many developers are choosing to repower them, replacing …

November 24, 2025

Why Crypto Investors Should Be…

As digital wealth seeks real-world footing, farmland stands out as a stable, inflation-resistant anchor for the next generation of investors.

November 18, 2025

The Life Cycle of a Farmland A…

Explore how farmland appraisers determine value. Learn each step—from engagement and research to inspection and valuation methods—to understand what drives a credible farmland appraisal.

November 17, 2025

Landowner Insights Webinar | N…

In this edition of the Landowner Insights series, Dr. Dave Muth is joined by Brian O'Neill of Huron Orchard Services, Mike Grubbs of Columbia Farm Services, George Baird, Kyle Walker, and Adam Woiblet of Peoples Com…

November 14, 2025

How Drost Brothers Popcorn Got…

The Land Management team is excited to share this inspiring story written by our valued tenants, Jackson and Amanda Drost, about their child’s popcorn business that has grown into a thriving family endeavor.

November 12, 2025

Land Auction Results | October…

The appraisal team at Peoples Company was able to track 119 tracts or 8,756 acres sold at public auction in Iowa during October 2025. The average dollar per acre was $12,901, the average dollar per tillable acre was $14,…

October 28, 2025

Post-Harvest Land Health: Eval…

Post-harvest is decision time. Learn how to assess soil structure, drainage, and fertility to protect productivity and preserve long-term farmland value with Peoples Company’s expert guidance.

October 22, 2025

Peoples Company Acquires Murra…

Transaction includes transition of select farmland assets for management by Peoples Company; Acquisition reflects broader industry trend toward specialized farm management solutions.

October 22, 2025

Inside a Farmland Investment M…

Discover how farmland investments generate returns through cash yield, appreciation, leverage, and crop yield. Insights from Peoples Company’s financial modeling.

October 16, 2025

Valuing Improved Rural Sites: …

Discover how rural building sites are valued, why specialized improvements may not add worth, and how appraisals determine the highest and best use.

October 15, 2025

Peoples Company and Valor Anno…

Peoples Company and Valor form a partnership to offer unified, tech-enabled land and energy management solutions for landowners and institutions.

October 13, 2025

From Data to Decisions: Planni…

See how farm managers use data, technology, and collaboration to plan the 2026 crop season months in advance, turning today’s insights into tomorrow’s success.